Without getting into too much technical stuff, I will tell you what I learned. She uses several techniques in her ads… Marketing Blackness, Celebrity Endorsement, Music Affiliation, Youth Appeal, to name a few. Imagine writing 30 pages on this. What I liked most was the Nostalgia of Mud collection — a very rastafarian/hobo influenced look as you can see here:
The paper was due about one week after I was scheduled to return to NYC, but I could not wait until then, as there was months of work. I left France for Italy and had to spend about 8-12 hours in Capri writing when I would have rather been outside swimming. The professor gave me an A-, probably because I was late for some deadlines and was out on the road. Some of the ads I wrote about are shown below:
And some more photos:
If you want to see more of France visit my flickr page.